1. Opt-In: promised value in exchange for email.

2. Open: subject line

3. Click-through: is the product aligned to value

4. Unsubscribe: did the reader get what was promised

Pick a metric and A/B test just that for a month.

Most creators go directly to long-form video with their idea and get frustrated if it falls flat.

Successful creators engineer that success by continually expanding on ideas.

Start small and continue to expand what works.

3 insights for Maker creators from "The Thank You Economy" by Gary Vee.

1. Care about your audience.

2. Be authentic to who you are.

3. Relationships > Impressions.

Caring about your audience, their needs, wants, and desires, in an authentic way will show through even if quality isn't there.